Edward Hancock holding cheese

Hi, I'm Edward

Here is a photo of me getting excited about some cheese. This happens most days. Boy do I love cheese.

What is it that gets me so excited about cheese? 

First, it’s the taste. When you taste an amazing cheese for the first time, you just can’t help telling people about it. When you buy your favourite cheese, the anticipation of trying it is palpable, and then the joy of eating it is hard to beat.

Second, it’s the discovery. Cheese is one of the most wonderfully diverse, varied and quirky foods in the world. Discovering and trying new cheese is genuinely magical, particularly when you think that pretty much every single one started with the same four ingredients.

Third, it’s the feeling. The nostalgia. When you eat a piece of your favourite cheese, it brings back all the memories previously associated with that cheese. The people you were with, the places you were.

cheesegeek Cheese sold separately advert on the London Underground

Fighting the UPF fight

TFL v. cheesegeek

We recently became embroiled in a set-to with TFL when some of our ads that we planned to show across their network were banned. The reason they gave was that cheese contravenes their HFSS rules. Even though:

- cheese rarely contains more than 4, completely natural ingredients

- it highlights the work of some of the most highly skilled crafts people in the UK

- ads featuring alcohol, foot-long sandwiches and confectionery are commonplace

Banning cheese doesn't feel like the answer here but we were left with no choice but to swap in cucumbers.

  • Experience

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  • Expertise

    Our specialist team hand-cut, wrap and pack fresh on despatch day, before your cheese is delivered in climate-controlled packaging.

  • Provenance

    We help you discover the very finest, often hard to come by seasonal British cheeses, expertly selected, sourced directly and ripened to perfection.

    Local milk

    Grass-fed animals

    British focus

    Recyclable packaging

  • Responsibility

    We support regenerative farming, demand the highest welfare practices and offer carbon offsetting on all orders. All of our packaging is recyclable.

 
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