cheesegeek in Selfridges

Big news! This week we launch our partnership with Selfridges, supplying them with a wide range of the finest cheeses in the world. 

For me personally, this is a very special moment.

Growing up, trips to London were so often built around a visit to the Selfridges Food Hall. Nothing else quite matched the range and quality of fine foods on offer. But there was also an underlying innovation and modernity that really made Selfridges stand out. 

It was always such a treat to get home and unwrap whatever treats, big or small, we had snaffled. The ultimate in aspirational, special occasion food shopping. 

And of course, for me, the cheese counter sat at the centre of the foodhall offering (actually this is literally true!). 

Around 2yrs ago, we had a conversation at cheesegeek HQ about who the Number 1 foodhall partner would be for the cheesegeek brand. Not only in terms of product offering, but also brand values, cultural fit and commitment to the best.

“If we could partner with one iconic foodhall in the UK, who would it be?” someone asked.

My response was, "Selfridges”.

So it is with huge pride, gratitude and excitement that I can announce that this week we launch a range of over 15 cheeses that we have meticulously curated into Selfridges with the strategy of levelling up their cheese counter, and the customer experience of buying cheese. All the way from first interaction to last bite. 

The Selfridges customers, (like cheesegeekers!) expect the absolute best, as they should, and cheesegeek will be delivering that.

Some of the highlights on the counter that you, as a cheesegeek customer, will be very familiar with are:

Lincolnshire Poacher (one of our best selling cheeses)

Isle of Mull Cheddar

Waterloo

Stichelton

Colston Basset Stilton

We also have a couple of wonderful goat’s cheeses that will be gracing the counter in the form of Ragstone and Dorstone.

And for the truffle lovers, we have a wide range of products including (but by no means limited to) the Truffle Bomb. An absolute cheesegeek staple!

We will also be offering our world exclusive personalised cheese printing – a message or logo of your choice printed onto a delicious piece of Waterloo whilst you watch. Only at Selfridges!

So if you are London based, or visiting, and fancy checking out the newly revamped cheese offering, please do pop in and check it out. It is well worth the trip!

Cheesegeek has always been about getting the entire nation enjoying the finest British cheeses, as well as some continental hidden gems. Our partnership with Selfridges is the next step on this journey, and we can’t wait to get going.